Get your conversion rate in a second — plus your cost per conversion — and see how you compare to the 7.5% average across Google Ads. Free, no signup.
The average conversion rate across Google Ads is about 7.5%. Top industries clear 14%; the lowest sit near 2.5%. Context matters — but this is your yardstick.
Get a plan to raise thisFormulaConversion Rate = (Conversions ÷ Visitors) × 100
Conversion rate is the percentage of visitors who take the action you want — buy, call, or fill out a form. You calculate it as (conversions ÷ visitors) × 100. The average conversion rate across Google Ads is about 7.5%, though it ranges from roughly 2.5% in finance to over 14% in the top-performing industries.
Conversion rates swing hard by industry. Here’s where the average sits and how far the range stretches.
is the lowest industry average (finance & insurance) — context is everything
doubling your conversion rate doubles your leads from the same traffic and spend
See where you land above, then book a call — we’ll show you the fastest ways to lift conversion without spending a dollar more on traffic.
Decide what a conversion is — a sale, lead, call, or signup — and count them over a period.
Total the visitors or ad clicks over the same period. Keep the definition consistent.
Divide conversions by visitors, then multiply by 100 for your conversion rate as a percentage.
Most businesses respond to slow growth by buying more clicks. But doubling your conversion rate from 1% to 2% doubles your leads from the exact same traffic and spend — no extra budget required. That’s why conversion rate is the highest-leverage number on this page: it multiplies everything upstream of it. A faster site, clearer offer, stronger call-to-action, and quicker follow-up routinely move it more than any ad increase.
Conversion rate = (conversions ÷ total visitors) × 100. For example, 50 conversions from 1,000 visitors is a 5% conversion rate. A conversion can be any action you value — a sale, lead, call, or signup — as long as you count visitors over the same period. Use the calculator above to run your numbers instantly.
The average conversion rate across Google Ads is about 7.5%, so anything above that is above average. Top-performing industries like auto repair clear 14%, while finance and insurance average closer to 2.5%. A “good” rate depends on your industry, traffic quality, and offer, but 7.5% is a solid general yardstick.
According to WordStream’s 2025 benchmarks, the average Google Ads conversion rate across all industries is 7.52%. It ranges from about 2.55% in finance and insurance up to 14.67% in automotive repair, services, and parts. Landing-page and website conversion rates are often lower, since traffic intent varies more widely.
The fastest levers are usually a faster-loading page, a clearer and stronger offer, an obvious call-to-action, social proof, and quicker lead follow-up. Because conversion rate multiplies every visitor you already pay for, small improvements often beat large increases in ad spend. Testing one change at a time shows you what actually moves the number.
Yes. This conversion rate calculator is completely free, needs no signup, and runs entirely in your browser — nothing is stored or sent anywhere. Enter your conversions and visitors to get your conversion rate, and add spend to see your cost per conversion.
Tell us about your business. We’ll find the highest-leverage conversion fixes — and quote your exact scope on the call.
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Here's a little more about how we operate. Got a more specific question? Feel free to get in touch.