Industries · Orthodontics
Orthodontic Marketing That Books Consults, Not Just Clicks.
Pinnacle builds the whole growth machine for orthodontic practices — SEO, Google Ads, your Google Business Profile, an AI rep that answers every consult call, a conversion website, and a CRM that tracks every patient to revenue.
Real Results
Numbers From Real Accounts.
Clients stay anonymous. Every number comes from their own CRM, ad account, Ahrefs or our AI-answer checks.
Real report · Google Ads
AI answers that name a Jacksonville HVAC company.
Share of ChatGPT, Gemini, Perplexity and Google AI answers that name it: 5.7% before, 11.4% at the 14-day check (Oct 2026).
Google visits a month for a Florida tax law firm.
Jan 2024 to Mar 2026, built during our work. Ahrefs organic traffic estimate, checked Nov 9, 2026.
The short answer
What Is Orthodontic Marketing?
Orthodontic marketing is the full system that puts a practice in front of parents and image-conscious adults the moment they start searching for braces or Invisalign and turns those searches into booked consults and started cases — combining local SEO, Google Ads, an optimized Google Business Profile, a trust-forward website, instant call and form follow-up, and a CRM that tracks every patient to revenue.
- Who
- Pinnacle Technologies, an AI marketing and SEO agency
- Where
- Jacksonville, Florida, since 2019
- Price
- From $999 a month. Growth starts at $2,500 a month, plus ad spend
- Phone
- (904) 822-4733
- Top rankings for “near me” searches
- Reviews & before/after that close consults
- Every call & form answered in 60 seconds
- Closed-loop CRM tracking every case to revenue
Updated November 2026
The System
The Full Growth Machine For Orthodontic Practices.
Orthodontic SEO
We rank you for “orthodontist near me,” “braces your city,” and “Invisalign near me” — so you earn consults from high-intent parents and adults instead of buying every patient with an ad.
Google Ads
Tightly-targeted campaigns for braces, Invisalign, and free-consult searches that turn on instant patient flow — tuned so your spend goes to started cases, not curious clicks.
Google Business Profile
We optimize and defend the profile that wins the local map pack, drives consult calls and direction requests, and turns your reviews and before/after photos into your best closer.
How It Works
How We Fill Your Consult Calendar.
- 1
We Audit
A full look at where parents and adults find the practice down the road instead of you, where consult calls are leaking to voicemail, and exactly which searches your competitors own that you should.
- 2
We Build
Site, Google Business Profile, tracking, and the AI rep stood up first — so every consult the system sends has a fast, trust-forward place to land and book.
- 3
We Drive Demand
SEO and Google Ads turned on together to fill the calendar — ads for instant consult flow, SEO and reviews compounding underneath to lower your cost per started case month over month.
- 4
You Grow
Booked consults compound, every started case traces back to revenue in your CRM, and your chair stays full. Organic search builds month by month, and we show you where you rank along the way.
Pricing
What It Costs Per Month.
Your price depends on your business, your market and how many locations you have. Ad spend is billed separately.
Lead Rescue
$999
Starting at, per month
- AI receptionist answers 24/7
- Missed-call text-back
- Instant follow-up on every form and chat
- Old leads brought back
Growth · Recommended
$2,500
Growth starts at $2,500 a month
- Google Ads + Local Services Ads
- SEO + AI search
- Google listing run weekly + reviews
- Lead Rescue included
- Every lead traced to the job it booked
- New website included
Project Alpha
$12,500
Starting at, per month
- Everything in Growth
- Automation across sales and follow-up
- AI reads every call
- Your own data warehouse
Common Questions
Orthodontic Marketing Questions, Answered.
What is orthodontic marketing?
Orthodontic marketing is the full system that puts your practice in front of parents and image-conscious adults the moment they start searching for braces or Invisalign and turns those searches into booked consults and started cases. It combines local SEO, Google Ads, an optimized Google Business Profile, a trust-forward website, instant call and form follow-up, and a CRM that tracks every patient to revenue. Instead of a scattered ad here and a boosted post there, you get one integrated machine that fills your consult calendar — and Pinnacle builds and runs all of it with plain-English reporting.
How is this better than buying directory or shared listings?
For most practices, far better — over time. Paid directory listings put you on a page next to every competitor and stop the day you stop paying. An owned system earns exclusive consults that keep coming once you rank, plus ads you control and an AI rep that answers every call instantly. The strongest play is using ads for fast consult flow while the SEO, reviews, and before/after proof compound underneath and lower your cost per started case every month.
How long does orthodontic marketing take to work?
It depends on the channel. Google Ads can start booking consults within days of launch, which is why we lead with paid for speed. SEO takes longer — most pages reach Google's top 10 in roughly 60 to 182 days (Ahrefs) — but it compounds and lowers your cost per started case over time. We run both together so you get consults now and a cheaper, more predictable pipeline later.
The Full Guide
Go Deeper.
The Orthodontic Patient Math3 reasons the phone stays quiet
Why A Missed Consult Call Is Pure Lost Revenue.
01 · $5,000–$7,000
what a single started case is worth – one missed call is a real number
In orthodontics the math is brutal and simple: a started case is worth $5,000 to $7,000, so one consult call that rings out to voicemail isn't a small miss — it's thousands of dollars walking to the practice that picked up first. Running this for owners, we see it constantly: the marketing brings the parent to the phone, and then a busy front desk, an after-hours call, or a slow callback hands the case to a competitor. The leak is rarely the ad. It's the moment after the click.
02 · Two buyers
parents shopping for kids and image-conscious adults – they search differently
You're not marketing to one buyer — you're marketing to two. A parent researching braces for a 12-year-old is weighing trust, reviews, and payment plans; an image-conscious adult searching “Invisalign near me” wants clear aligners, before/after proof, and a fast, easy consult. Most orthodontic marketing speaks to neither well. We build the pages, profile, and follow-up that win both — because both are walking around with a five-figure case in their pocket.
03 · Long funnel
a high-ticket decision people research for weeks before they ever call
Nobody books $6,000 of orthodontic treatment on impulse. Parents and adults research for weeks — reading reviews, comparing before/after galleries, checking financing — before they ever pick up the phone. If you only show up once with an ad, you lose the ones who weren't ready that day. SEO, reviews, and a profile that's always there keep you in front of them across the whole long decision, so when they're finally ready to book the consult, you're the obvious choice.
The Evidence4 market numbers, each with its source
Why Search Decides Which Orthodontist Gets The Consult.
When a parent or adult decides it's time for braces or Invisalign, they don't ask around — they search, read reviews, and book from the top of the results. The numbers are blunt.
of all Google searches have local intent — the “orthodontist near me,” ZIP-level, and “Invisalign in your city” searches your patients use
Source: HubSpot Local SEO Statisticsof consumers read online reviews before choosing a local business — for a $6,000 case parents trust, your reviews and before/after proof close the consult before you call back
Source: BrightLocal Local Consumer Review Surveyof clicks go to the first organic result; the top 3 take more than half — for an orthodontist, that's the gap between a full consult calendar and a quiet phone
Source: Backlinko (4M results)of consumers who do a local search on their phone call or visit a business within 24 hours — orthodontic searches turn into consult calls fast or not at all
Source: Think with GoogleWe engineer every one of those moments — the search, the review, the click, the consult call — into one system, and we ship the work in nights, not quarters.
The System6 parts of the work, each explained
The Full Growth Machine For Orthodontic Practices.
Orthodontic marketing isn't one channel — it's six working together. We build and run all of it, and every piece feeds the next started case.
Orthodontic SEO
We rank you for “orthodontist near me,” “braces your city,” and “Invisalign near me” — so you earn consults from high-intent parents and adults instead of buying every patient with an ad.
Google Ads
Tightly-targeted campaigns for braces, Invisalign, and free-consult searches that turn on instant patient flow — tuned so your spend goes to started cases, not curious clicks.
Google Business Profile
We optimize and defend the profile that wins the local map pack, drives consult calls and direction requests, and turns your reviews and before/after photos into your best closer.
AI Sales Rep & Voice
Every consult call and form answered right away, day or night — so the parent searching at 9pm books with you, not the practice that called back two days later.
Conversion Website
A fast, trust-forward orthodontic site built to turn the click into a booked consult — before/after galleries, financing, reviews, and a consult form that actually gets filled out.
CRM & Closed-Loop Tracking
Every patient tracked from first call to started case, so you see exactly which channels book real treatment revenue — not clicks and impressions.
The Results4 things that change for you
What A Full Consult Calendar Does For An Orthodontic Practice.
Consults You Own, Not Rent
Every patient the system generates is exclusively yours — no shared directory leads, no racing other practices, no discount-coupon shoppers who never start.
Lower Cost Per Started Case
As your rankings climb, your reviews grow, and your ads tighten, your blended cost per started case drops — and one $6,000 case covers months of marketing.
A Predictable Chair
Instead of consult flow that swings with whatever ad you boosted last, you get a steady, year-round stream of booked consults you can actually plan staffing and treatment capacity around.
Compounding Returns
Unlike a paid directory listing that resets the day you stop paying, the rankings, reviews, and patient data you build keep working — every month makes the next one cheaper.
Compare The Options4 options side by side
Directory Leads vs Piecemeal vs In-House vs Pinnacle.
You can buy directory listings, stitch together a few separate companies, hire a marketing coordinator, or run one integrated system. Here's how each stacks up for an orthodontic practice.
How It All Works TogetherSearch, ads, AI and tracking as one system
No Single Channel Fills A Chair. The System Does.
This is the whole point: your SEO, ads, profile, AI rep, and CRM share one brain. Paid search tells us which orthodontic terms actually book consults, so we rank them organically and cut the ad spend once you own the top spot. The AI Sales Rep answers every consult call right away — the moment that decides who gets the $6,000 case — and every started case feeds back into what we target next. It's the same closed-loop, local-lead system we run for a home-services contractor in Jacksonville, where every call is tracked straight through to revenue. One machine that gets cheaper the longer it runs, not five companies pointing at each other.
Go Deeper4 related pages
Explore The System For Orthodontists.
More Questions3 more straight answers
How much does orthodontic marketing cost with Pinnacle?
Plans start at $999 a month for Lead Rescue. Growth starts at $2,500 a month and Project Alpha at $12,500 a month, plus your ad spend. Where you land depends on your market size, how many locations you run, and how competitive your area is. Given a single started case is worth $5,000 to $7,000, it usually takes only a couple of new cases a month to pay for itself. We scope your exact mix on the first call.
Can you market both braces for kids and Invisalign for adults?
Yes — and the two need different messaging, which is exactly where most marketing falls short. Parents researching braces for a child weigh trust, reviews, and payment plans; adults searching “Invisalign near me” want clear aligners, before/after proof, and a fast, easy consult. We build the pages, profile, ads, and follow-up that speak to both audiences and route each to the right consult, so you capture the full range of cases walking through your market.
How do I know Pinnacle is legit?
We have been in business since 2019, and we are based in Jacksonville, Florida. Want proof? Call (904) 822-4733 right now. Billie, our AI receptionist, will pick up. It is the same setup we build for you.
Free Orthodontic Growth Audit
Stop Letting Consults Slip Away. Start Filling Your Chair.
Tell us about your business. A strategist calls you back with where you stand today and your exact scope. Or call (904) 822-4733.