Orthodontic Marketing That Books Consults, Not Just Clicks.

Orthodontic marketing is the full system that puts your practice in front of parents and image-conscious adults the moment they start searching for braces or Invisalign and turns those searches into booked consults and started cases. It combines local SEO, Google Ads, an optimized Google Business Profile, a trust-forward website, instant call and form follow-up, and a CRM that tracks every patient to revenue. Instead of a scattered ad here and a boosted post there, you get one integrated machine that fills your consult calendar — and Pinnacle builds and runs all of it with plain-English reporting.

For most practices, far better — over time. Paid directory listings put you on a page next to every competitor and stop the day you stop paying. An owned system earns exclusive consults that keep coming once you rank, plus ads you control and an AI rep that answers every call instantly. The strongest play is using ads for fast consult flow while the SEO, reviews, and before/after proof compound underneath and lower your cost per started case every month.

It depends on the channel. Google Ads can start booking consults within days of launch, which is why we lead with paid for speed. SEO takes longer — most pages reach Google's top 10 in roughly 60 to 182 days (Ahrefs) — but it compounds and lowers your cost per started case over time. We run both together so you get consults now and a cheaper, more predictable pipeline later.

Pinnacle runs on three flat monthly tiers — Foundation $3,997, Growth $5,997, and Pinnacle+ $9,997 per month — with no per-lead fees and no surprise add-ons. Where you land depends on your market size, how many locations you run, and how competitive your area is. Given a single started case is worth $5,000 to $7,000, it usually takes only a couple of new cases a month to pay for itself. We scope your exact mix on the first call.

Yes — and the two need different messaging, which is exactly where most marketing falls short. Parents researching braces for a child weigh trust, reviews, and payment plans; adults searching “Invisalign near me” want clear aligners, before/after proof, and a fast, easy consult. We build the pages, profile, ads, and follow-up that speak to both audiences and route each to the right consult, so you capture the full range of cases walking through your market.

We've been in business since 2019, we're a Google Premier Partner, a Meta Business Partner, and BBB A+ accredited. We've tracked over $550M in client revenue, hold a 4.9 rating across 100+ reviews, and keep 98% of our clients year over year — including service businesses like Coastal Outdoor Construction, a home-services and exterior-construction contractor in Jacksonville, where we run the same closed-loop local-lead system that tracks every call straight through to revenue. Call us at (888) 411-5145 and we'll show you the receipts.