See exactly what your marketing returns. Enter your revenue and spend to get your ROI %, revenue-to-cost ratio, and net profit instantly — plus how you stack up against the 5:1 industry benchmark.
Benchmark: a 5:1 revenue-to-cost ratio (500% ROI) is a widely cited strong return; 10:1 is exceptional; below 2:1 is generally unprofitable after overhead.
Get a plan to raise thisFormulaMarketing ROI = (Revenue − Marketing Cost) ÷ Marketing Cost × 100
Marketing ROI (return on investment) measures how much revenue your marketing generates for every dollar spent. You calculate it as (revenue − marketing cost) ÷ marketing cost × 100. A 5:1 revenue-to-cost ratio — $5 earned per $1 spent — is a widely used benchmark for a strong marketing return.
Your number only means something against a benchmark. Here is what the research says a healthy marketing return looks like.
revenue-to-cost ratio is the widely cited benchmark for a good marketing ROI — $5 earned per $1 spent
is roughly break-even — below it, most campaigns lose money once production and overhead are counted
in revenue per $1 spent is email marketing’s often-cited ROI — among the highest of any channel
Enter your numbers above to see where you land — then book a call and we’ll map the fastest way to push your ratio toward 5:1 and beyond.
Add up the revenue you can attribute to marketing over a period — closed deals, sales, or bookings tied to your campaigns.
Include everything: ad spend, agency or freelancer fees, software, and content production. Leave nothing out, or your ROI will look better than it really is.
Subtract cost from revenue, divide by cost, and multiply by 100 for your ROI %. Divide revenue by cost for the simpler revenue-to-cost ratio.
Clicks, impressions, and followers are easy to inflate. Marketing ROI ties every dollar you spend to the only metric that pays the bills: revenue. Tracking it — ideally per channel — shows which campaigns to scale, which to cut, and where a dollar buys the most growth. If your ROI is below the 5:1 benchmark, it usually isn’t that marketing doesn’t work; it’s that spend is split across channels that don’t talk to each other. That’s the gap an integrated system closes.
A 5:1 revenue-to-cost ratio — $5 earned for every $1 spent, or 500% ROI — is widely considered a good marketing ROI. A 10:1 ratio is exceptional, and anything below roughly 2:1 is generally unprofitable once you factor in production and overhead. The right target varies by industry, margin, and sales cycle.
Marketing ROI = (revenue from marketing − marketing cost) ÷ marketing cost × 100. For example, $50,000 in revenue from $10,000 of spend is ($50,000 − $10,000) ÷ $10,000 × 100 = 400% ROI, or a 5:1 revenue-to-cost ratio. Use the calculator above to run your own numbers instantly.
ROI measures profit relative to your total marketing cost, while ROAS (return on ad spend) measures gross revenue relative to ad spend only. ROI accounts for all costs and shows true profitability; ROAS is a narrower, ad-specific efficiency metric. A campaign can post a high ROAS but a low ROI if other costs are heavy.
The most common causes are untracked costs, spend spread across disconnected channels, slow lead follow-up, and weak conversion on traffic you already pay for. Low ROI usually isn’t that marketing fails — it’s that the system leaks. Tightening tracking and connecting SEO, ads, and follow-up typically lifts ROI fastest.
Yes. This marketing ROI calculator is completely free, requires no signup, and runs entirely in your browser — nothing is stored or sent anywhere. Enter your revenue and spend to see your ROI %, revenue-to-cost ratio, and net profit instantly.
Include every dollar tied to marketing: paid ad budget, agency or freelancer fees, marketing software and tools, and content or creative production. Leaving costs out inflates your ROI and leads to bad budget decisions. A complete cost figure gives you a number you can actually trust.
Tell us your numbers. We’ll show you exactly where your marketing is leaking return — and the fastest moves to fix it.
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Here's a little more about how we operate. Got a more specific question? Feel free to get in touch.