Original research · Pinnacle Technologies Group
What a home-service click really costs in 2026
Press summary
Pinnacle Technologies Group pulled Google’s cost-per-click estimates for 13 home-service trades, and their “near me” versions, in the 48 Google ad markets that cover the 50 largest US metro areas. The median click runs from $1.40 for “pressure washing” to $86.59 for “emergency plumber”, and the same keyword can cost several times more in one city than another: “ac repair” is $24.75 in New York and $82.71 in Phoenix. Denver is the most expensive market overall and Pittsburgh the cheapest, while New York, Los Angeles and Chicago all price below the typical market.
Key numbers
- $86.59 median click for “emergency plumber”, the highest of 13 trades. “Pressure washing” is the lowest at $1.40.
- 3.3x: the same “ac repair” click costs $24.75 in New York and $82.71 in Phoenix.
- 8.1x: “garage door repair” costs $13.57 in Miami and $110.10 in Columbus, Ohio.
- Denver is the most expensive of 48 markets, 49% above typical. Pittsburgh is the cheapest, 32% below.
- Below typical: New York (0.86), Los Angeles (0.92) and Chicago (0.86) on a price index where 1.00 is typical.
- $30.38: Tampa has the most expensive “electrician” click of any market, against $8.93 in Pittsburgh.
- 7.4x: adding “near me” takes a pressure-washing click from $1.40 to $10.34. For the other 12 trades it moves the price by less than 50%.
- 823,000 US searches a month for “plumber near me”, the most-searched keyword in the study. Median click: $42.73.
Data windowSeptember 2025 to August 2026
Sample13 trades, 26 keywords, 48 Google ad markets covering the 50 largest US metros
SourceGoogle Ads Keyword Planner via DataForSEO
PublishedOctober 11, 2026
Quote-ready lines
Free to quote. Attribute to the Pinnacle Technologies research team.
“The trade sets most of the price. An emergency plumber click costs about 62 times what a pressure-washing click does.”
Pinnacle Technologies research team
“A national average doesn’t tell a local owner much. The same “ac repair” click costs 3.3 times as much in Phoenix as in New York.”
Pinnacle Technologies research team
“The biggest cities aren’t the most expensive. New York, Los Angeles and Chicago all come in below the typical market.”
Pinnacle Technologies research team
“For 12 of 13 trades, adding “near me” moves the click price by less than half. Pressure washing is the exception.”
Pinnacle Technologies research team
“These are click prices, not lead prices. What a lead costs depends on how many of those clicks turn into a call or a form.”
Pinnacle Technologies research team
Find your city
Pick a market to see its rank and its click price for each trade, against the median across all 48 markets.
Know your click price. Now see how many of those clicks turn into leads.
Get the free Lead Leak ReportMedian cost per click by trade
Median across 48 markets. The line shows the cheapest and most expensive market among those with at least 500 searches a month.
Median CPC├─┤ Lowest to highest market (500+ searches)
* Fewer than half of markets reach 500 searches a month for this keyword, so its median is less stable. Roofer: 22 of 47 markets. Pool builder: 6 of 47.
Summary table
| Trade | Median CPC | Lowest market (500+ searches) | Highest market (500+ searches) | US CPC | US searches/mo | “Near me” median | “Near me” US searches/mo |
|---|---|---|---|---|---|---|---|
| emergency plumber | $86.59 | Pittsburgh $49.96 | Seattle $130.82 | $76.38 | 74,000 | $87.23 | 110,000 |
| garage door repair | $54.62 | Miami $13.57 | Columbus OH $110.10 | $51.21 | 246,000 | $50.48 | 165,000 |
| ac repair | $45.95 | New York $24.75 | Phoenix $82.71 | $46.46 | 368,000 | $50.77 | 201,000 |
| roof repair | $41.52 | San Francisco $21.01 | Columbus OH $92.91 | $40.95 | 74,000 | $41.22 | 90,500 |
| hvac repair | $37.50 | Nashville $15.06 | Miami $80.31 | $34.77 | 74,000 | $43.56 | 49,500 |
| plumber | $35.97 | New York $19.33 | Virginia Beach $57.48 | $34.32 | 673,000 | $42.73 | 823,000 |
| pest control | $32.32 | Pittsburgh $19.65 | Phoenix $43.33 | $29.50 | 201,000 | $36.59 | 165,000 |
| roofer | $21.98 | Austin $6.11 | Miami $53.87 | $22.79 | 49,500 | $24.15 | 165,000 |
| electrician | $18.35 | Pittsburgh $8.93 | Tampa $30.38 | $18.00 | 368,000 | $25.79 | 368,000 |
| deck builder | $14.98 | Phoenix $0.92 | San Diego $52.73 | $15.35 | 74,000 | $15.03 | 60,500 |
| pool builder | $9.59 | Atlanta $2.83 | Houston $18.09 | $11.61 | 14,800 | $10.81 | 40,500 |
| landscaping | $7.30 | Oklahoma City $1.45 | Denver $15.99 | $7.12 | 165,000 | $8.58 | 90,500 |
| pressure washing | $1.40 | Providence $0.67 | Richmond $3.02 | $1.46 | 301,000 | $10.34 | 110,000 |
Which markets cost the most
The price index compares each market with the typical market across all 13 trades. For each trade we divide the market’s click price by the median for that trade, then take the median of those 13 ratios. 1.00 is typical. 21 markets sit above 1.00 and 24 below.
Above typicalBelow typical
What “near me” adds
Median click price for each base keyword and its “near me” version, sorted by the ratio between them. The “near me” click costs more in 11 of 13 trades. Pressure washing is the outlier.
Base keyword“near me”
Full data: every trade in every market
Click price with monthly searches beneath. Shaded cells have fewer than 500 searches a month. Markets are in order of Census metro population. Scroll inside the table.
| Market (Census rank) | emergency plumber | garage door repair | ac repair | roof repair | hvac repair | plumber | pest control | roofer | electrician | deck builder | pool builder | landscaping | pressure washing |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| New York #1 | $57.195,400/mo | $44.739,900/mo | $24.7518,100/mo | $38.726,600/mo | $28.024,400/mo | $19.3349,500/mo | $27.8412,100/mo | $26.963,600/mo | $11.3727,100/mo | $17.414,400/mo | $11.051,000/mo | $7.039,900/mo | $1.549,900/mo |
| Los Angeles #2 | $91.773,600/mo | $56.2914,800/mo | $36.3114,800/mo | $34.413,600/mo | $26.092,900/mo | $44.3933,100/mo | $32.638,100/mo | $14.922,400/mo | $14.3518,100/mo | $31.813,600/mo | $8.86880/mo | $8.936,600/mo | $1.1014,800/mo |
| Chicago #3 | $74.102,400/mo | $32.988,100/mo | $39.329,900/mo | $34.051,900/mo | $45.902,400/mo | $33.3722,200/mo | $29.575,400/mo | $32.011,300/mo | $16.349,900/mo | $12.831,900/mo | $8.07320/mo | $6.845,400/mo | $1.075,400/mo |
| Dallas-Fort Worth #4 | $101.552,900/mo | $63.786,600/mo | $52.6414,800/mo | $48.802,400/mo | $44.622,400/mo | $38.3518,100/mo | $31.086,600/mo | $14.401,600/mo | $27.4512,100/mo | $11.361,600/mo | $15.87590/mo | $11.655,400/mo | $0.908,100/mo |
| Houston #5 | $97.131,000/mo | $34.115,400/mo | $41.239,900/mo | $35.121,600/mo | $59.861,600/mo | $35.8712,100/mo | $33.844,400/mo | $20.76880/mo | $29.099,900/mo | $10.531,000/mo | $18.09590/mo | $5.244,400/mo | $1.529,900/mo |
| Atlanta #6 | $94.391,600/mo | $90.428,100/mo | $44.478,100/mo | $70.041,600/mo | $32.601,900/mo | $36.5612,100/mo | $31.134,400/mo | $26.61880/mo | $19.888,100/mo | $17.791,900/mo | $2.83590/mo | $4.214,400/mo | $2.8112,100/mo |
| Washington DC #7 | $91.304,400/mo | $56.655,400/mo | $57.558,100/mo | $51.142,400/mo | $47.282,400/mo | $27.1727,100/mo | $38.005,400/mo | $23.901,600/mo | $20.8312,100/mo | $26.234,400/mo | $16.50260/mo | $7.234,400/mo | $1.606,600/mo |
| Miami #8 | $71.611,300/mo | $13.574,400/mo | $46.178,100/mo | $40.741,000/mo | $80.31880/mo | $35.2312,100/mo | $35.552,900/mo | $53.87880/mo | $14.565,400/mo | $12.211,000/mo | $9.59480/mo | $6.792,900/mo | $2.175,400/mo |
| Philadelphia #9 | $91.981,600/mo | $34.303,600/mo | $64.956,600/mo | $58.271,300/mo | $37.731,900/mo | $32.6214,800/mo | $35.263,600/mo | $21.751,300/mo | $18.318,100/mo | $20.811,600/mo | $7.32260/mo | $4.293,600/mo | $1.104,400/mo |
| Phoenix #10 | $109.761,300/mo | $83.945,400/mo | $82.716,600/mo | $55.14880/mo | $49.991,300/mo | $53.4814,800/mo | $43.334,400/mo | $39.741,000/mo | $20.226,600/mo | $0.921,000/mo | $14.59390/mo | $8.034,400/mo | $1.105,400/mo |
| Boston #11 | $61.451,300/mo | $22.614,400/mo | $44.964,400/mo | $34.92880/mo | $24.81880/mo | $26.5412,100/mo | $28.672,900/mo | $34.07720/mo | $13.165,400/mo | $14.721,300/mo | $3.75140/mo | $10.092,900/mo | $1.613,600/mo |
| San Francisco #13 | $87.042,400/mo | $59.365,400/mo | $46.415,400/mo | $21.011,600/mo | $24.231,300/mo | $30.9318,100/mo | $34.886,600/mo | $14.473,600/mo | $10.3012,100/mo | $13.961,600/mo | $13.62390/mo | $7.763,600/mo | $1.275,400/mo |
| Detroit #14 | $50.98880/mo | $55.693,600/mo | $47.453,600/mo | $51.121,300/mo | $25.92590/mo | $30.498,100/mo | $36.971,900/mo | $42.30480/mo | $14.984,400/mo | $17.92880/mo | $2.66110/mo | $4.882,400/mo | $0.861,900/mo |
| Seattle #15 | $130.821,000/mo | $56.555,400/mo | $40.703,600/mo | $37.791,300/mo | $33.36720/mo | $43.259,900/mo | $30.382,900/mo | $31.28720/mo | $21.456,600/mo | $30.401,600/mo | $10.41210/mo | $7.942,900/mo | $1.595,400/mo |
| Minneapolis #16 | $107.36590/mo | $43.873,600/mo | $57.023,600/mo | $64.56720/mo | $37.71590/mo | $46.158,100/mo | $25.312,400/mo | $6.08480/mo | $25.775,400/mo | $24.161,300/mo | $13.49110/mo | $9.763,600/mo | $1.294,400/mo |
| Tampa #17 | $118.261,000/mo | $91.374,400/mo | $64.358,100/mo | $56.771,300/mo | $30.15880/mo | $34.5412,100/mo | $30.953,600/mo | $32.121,000/mo | $30.386,600/mo | $18.141,000/mo | $21.42480/mo | $10.482,900/mo | $2.038,100/mo |
| San Diego #18 | $92.00720/mo | $49.281,900/mo | $34.682,900/mo | $40.53390/mo | $24.79720/mo | $38.675,400/mo | $40.001,600/mo | $47.98260/mo | $22.672,900/mo | $52.73720/mo | $11.08140/mo | $8.271,300/mo | $1.012,400/mo |
| Denver #19 | $114.151,000/mo | $82.864,400/mo | $72.755,400/mo | $50.271,600/mo | $47.591,300/mo | $56.9712,100/mo | $32.202,900/mo | $49.841,300/mo | $27.258,100/mo | $24.551,900/mo | $2.14260/mo | $15.992,900/mo | $1.213,600/mo |
| Orlando #20 | $89.22880/mo | $87.563,600/mo | $51.518,100/mo | $76.711,300/mo | $27.221,000/mo | $35.518,100/mo | $34.692,900/mo | $28.84880/mo | $21.734,400/mo | $3.20880/mo | $7.86390/mo | $4.972,400/mo | $1.558,100/mo |
| Charlotte #21 | $100.04720/mo | $50.463,600/mo | $43.933,600/mo | $66.13590/mo | $22.481,000/mo | $43.346,600/mo | $36.421,900/mo | $27.08590/mo | $16.634,400/mo | $16.02880/mo | $3.67210/mo | $9.141,900/mo | $2.185,400/mo |
| Baltimore #22 | $84.19720/mo | $60.271,600/mo | $49.072,400/mo | $74.12480/mo | $66.36880/mo | $38.164,400/mo | $28.131,600/mo | $82.90320/mo | $15.522,900/mo | $15.23590/mo | $42.41110/mo | $11.401,300/mo | $1.831,900/mo |
| St. Louis #23 | $78.05480/mo | $57.831,600/mo | $74.862,900/mo | $40.87590/mo | $37.28590/mo | $30.364,400/mo | $34.671,300/mo | $2.08390/mo | $17.192,400/mo | $14.10590/mo | $2.1670/mo | $8.991,000/mo | $1.711,600/mo |
| San Antonio #24 | $65.10720/mo | $73.761,600/mo | $77.534,400/mo | $54.41590/mo | $75.85720/mo | $38.866,600/mo | $32.901,900/mo | $21.87590/mo | $23.094,400/mo | $7.22880/mo | $18.87390/mo | $5.031,600/mo | $1.182,900/mo |
| Austin #25 | $90.80720/mo | $47.452,900/mo | $61.054,400/mo | $46.42720/mo | $60.87720/mo | $38.055,400/mo | $40.501,900/mo | $6.11590/mo | $25.423,600/mo | $20.56590/mo | $26.45170/mo | $12.401,600/mo | $1.242,900/mo |
| Portland OR #26 | $85.97590/mo | $52.091,900/mo | $38.901,900/mo | $82.72720/mo | $41.53720/mo | $39.289,900/mo | $39.073,600/mo | $21.98880/mo | $15.068,100/mo | $11.971,300/mo | $3.32140/mo | $10.634,400/mo | $1.716,600/mo |
| Sacramento #27 | $66.06720/mo | $52.033,600/mo | $41.394,400/mo | $22.49720/mo | $34.41720/mo | $40.606,600/mo | $34.002,900/mo | $12.97390/mo | $18.403,600/mo | $17.98720/mo | $12.25170/mo | $8.031,900/mo | $1.154,400/mo |
| Pittsburgh #28 | $49.96590/mo | $37.371,300/mo | $35.322,900/mo | $42.17480/mo | $7.80320/mo | $19.714,400/mo | $19.651,000/mo | $56.53320/mo | $8.931,900/mo | $6.98590/mo | $14.74110/mo | $8.551,000/mo | $1.382,400/mo |
| Las Vegas #29 | $86.15480/mo | $41.281,900/mo | $68.092,900/mo | $27.65260/mo | $45.07480/mo | $54.483,600/mo | $41.061,000/mo | $15.85210/mo | $15.072,400/mo | $8.23390/mo | $19.28170/mo | $7.381,000/mo | $1.332,400/mo |
| Cincinnati #30 | $99.30480/mo | $56.501,600/mo | $45.732,900/mo | $43.66880/mo | $39.91590/mo | $30.386,600/mo | $34.821,000/mo | $50.15480/mo | $16.653,600/mo | $7.27590/mo | $14.8570/mo | $6.841,000/mo | $1.281,900/mo |
| Kansas City #31 | $73.71480/mo | $71.321,900/mo | $35.982,900/mo | $32.01480/mo | $33.18480/mo | $34.483,600/mo | $27.901,300/mo | $4.47260/mo | $19.482,400/mo | $42.31720/mo | $8.4170/mo | $13.281,000/mo | $1.111,600/mo |
| Columbus OH #32 | $59.39590/mo | $110.101,900/mo | $53.432,400/mo | $92.91880/mo | $18.73590/mo | $35.894,400/mo | $33.611,000/mo | $70.07480/mo | $17.682,400/mo | $11.58480/mo | n/a | $8.091,000/mo | $1.811,600/mo |
| Indianapolis #33 | $98.42480/mo | $62.432,400/mo | $67.924,400/mo | $40.141,000/mo | $71.531,000/mo | $46.495,400/mo | $26.261,600/mo | $11.29590/mo | $21.952,900/mo | $15.78720/mo | $13.7670/mo | $6.511,300/mo | $1.442,400/mo |
| Nashville #34 | $45.61480/mo | $46.871,900/mo | $44.103,600/mo | $33.41720/mo | $15.061,000/mo | $38.615,400/mo | $40.711,900/mo | $11.08480/mo | $17.262,900/mo | $24.09720/mo | $8.98170/mo | $4.581,900/mo | $1.534,400/mo |
| Cleveland #35 | $52.821,300/mo | $39.593,600/mo | $32.003,600/mo | $25.703,600/mo | $20.57590/mo | $36.0418,100/mo | $24.382,400/mo | $48.011,900/mo | $20.7414,800/mo | $6.921,300/mo | $5.22590/mo | $6.552,900/mo | $1.464,400/mo |
| Virginia Beach #37 | $88.40480/mo | $60.88880/mo | $57.341,900/mo | $69.49480/mo | $64.21480/mo | $57.482,900/mo | $29.041,300/mo | $18.12210/mo | $15.691,900/mo | $6.11390/mo | $15.1670/mo | $9.33720/mo | $1.561,900/mo |
| Jacksonville #38 | $111.00390/mo | $72.081,600/mo | $55.182,900/mo | $26.29390/mo | $107.05390/mo | $40.513,600/mo | $36.731,300/mo | $44.39320/mo | $27.211,900/mo | $2.67390/mo | $3.67140/mo | $13.84880/mo | $2.473,600/mo |
| Providence #39 | $40.10320/mo | $42.93590/mo | $27.421,300/mo | $68.20260/mo | $16.79320/mo | $28.872,400/mo | $20.56720/mo | $6.64140/mo | $14.121,300/mo | $16.93260/mo | $9.7530/mo | $5.59590/mo | $0.67720/mo |
| Raleigh #40 | $74.96590/mo | $53.553,600/mo | $43.683,600/mo | $38.75590/mo | $37.931,000/mo | $25.985,400/mo | $29.281,900/mo | $4.82390/mo | $20.403,600/mo | $15.68720/mo | $7.74140/mo | $4.361,600/mo | $2.223,600/mo |
| Milwaukee #41 | $71.37480/mo | $37.491,600/mo | $40.172,900/mo | $86.81480/mo | $110.62260/mo | $26.262,900/mo | $25.18880/mo | $62.41260/mo | $22.921,900/mo | $17.14390/mo | $1.3040/mo | $7.231,000/mo | $1.431,600/mo |
| Oklahoma City #42 | $100.71390/mo | $87.471,600/mo | $50.552,400/mo | $30.27320/mo | $56.22390/mo | $38.902,900/mo | $39.74880/mo | $17.33260/mo | $16.801,600/mo | $6.80480/mo | $2.4770/mo | $1.45590/mo | $0.951,300/mo |
| Louisville #43 | $111.09210/mo | $36.391,000/mo | $65.462,400/mo | $74.92590/mo | $27.64390/mo | $52.852,400/mo | $32.44880/mo | n/a | $18.141,300/mo | $6.50480/mo | $13.2950/mo | $5.92590/mo | $1.791,900/mo |
| Richmond #44 | $81.34260/mo | $55.72590/mo | $49.471,300/mo | $34.68260/mo | $72.66480/mo | $35.021,900/mo | $29.66720/mo | $10.92140/mo | $22.081,300/mo | $22.24320/mo | $3.7750/mo | $3.21880/mo | $3.021,000/mo |
| Memphis #45 | $44.97390/mo | $41.441,600/mo | $24.981,900/mo | $34.07320/mo | $14.44320/mo | $50.754,400/mo | $33.011,000/mo | $13.64480/mo | $18.582,400/mo | $1.66590/mo | $1.49170/mo | $5.48590/mo | $0.992,400/mo |
| Salt Lake City #46 | $100.37590/mo | $74.082,400/mo | $62.212,900/mo | $76.32480/mo | $67.35720/mo | $48.215,400/mo | $27.401,900/mo | $73.32320/mo | $19.432,900/mo | $13.70720/mo | $13.24110/mo | $6.231,900/mo | $1.412,400/mo |
| Fresno #47 | $91.69320/mo | $38.011,600/mo | $33.621,900/mo | $20.29260/mo | $36.91210/mo | $30.012,900/mo | $28.051,300/mo | $6.22210/mo | $12.112,400/mo | $3.21320/mo | $15.43110/mo | $3.82880/mo | $1.052,900/mo |
| Birmingham #48 | $60.36260/mo | $58.651,000/mo | $44.162,400/mo | $8.77320/mo | $46.35390/mo | $29.732,400/mo | $23.511,000/mo | $13.21140/mo | $26.981,300/mo | $8.56320/mo | $2.8350/mo | $5.95590/mo | $1.252,900/mo |
| Grand Rapids #49 | $59.20260/mo | $40.441,300/mo | $33.421,300/mo | $68.76390/mo | $0.20260/mo | $25.062,900/mo | $26.82720/mo | $3.31140/mo | $16.381,600/mo | $16.78390/mo | $5.9530/mo | $8.33720/mo | $1.051,000/mo |
| Hartford #50 | $52.44590/mo | $50.561,300/mo | $30.702,400/mo | $29.18590/mo | $26.64480/mo | $24.444,400/mo | $31.351,600/mo | $28.86320/mo | $14.162,400/mo | $17.72590/mo | $4.4270/mo | $14.021,000/mo | $1.351,300/mo |
| Market (Census rank) | emergency plumber near me | garage door repair near me | ac repair near me | roof repair near me | hvac repair near me | plumber near me | pest control near me | roofer near me | electrician near me | deck builder near me | pool builder near me | landscaping near me | pressure washing near me |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| New York #1 | $71.078,100/mo | $41.908,100/mo | $31.946,600/mo | $29.9318,100/mo | $28.182,900/mo | $28.4849,500/mo | $32.358,100/mo | $25.4212,100/mo | $18.0118,100/mo | $14.663,600/mo | $9.732,900/mo | $6.406,600/mo | $10.474,400/mo |
| Los Angeles #2 | $111.845,400/mo | $64.509,900/mo | $39.789,900/mo | $39.812,900/mo | $38.312,400/mo | $53.8340,500/mo | $44.516,600/mo | $21.405,400/mo | $17.2714,800/mo | $23.73880/mo | $17.26880/mo | $7.362,900/mo | $7.792,400/mo |
| Chicago #3 | $75.943,600/mo | $38.846,600/mo | $43.954,400/mo | $30.691,900/mo | $32.901,300/mo | $38.0827,100/mo | $31.504,400/mo | $24.235,400/mo | $20.159,900/mo | $12.931,900/mo | $7.61720/mo | $8.093,600/mo | $6.431,900/mo |
| Dallas-Fort Worth #4 | $100.702,400/mo | $56.198,100/mo | $55.3512,100/mo | $40.491,900/mo | $28.441,900/mo | $51.0522,200/mo | $43.308,100/mo | $19.315,400/mo | $32.189,900/mo | $11.51480/mo | $20.871,600/mo | $9.142,400/mo | $12.521,900/mo |
| Houston #5 | $83.781,900/mo | $49.066,600/mo | $47.719,900/mo | $28.871,900/mo | $31.871,300/mo | $48.6818,100/mo | $44.194,400/mo | $18.673,600/mo | $29.328,100/mo | $10.48260/mo | $23.061,000/mo | $11.462,400/mo | $9.682,900/mo |
| Atlanta #6 | $76.452,900/mo | $66.675,400/mo | $51.865,400/mo | $56.611,900/mo | $50.801,300/mo | $44.7018,100/mo | $38.445,400/mo | $21.374,400/mo | $27.228,100/mo | $20.551,600/mo | $11.081,000/mo | $9.582,900/mo | $13.313,600/mo |
| Washington DC #7 | $82.344,400/mo | $41.142,400/mo | $69.149,900/mo | $32.451,300/mo | $57.744,400/mo | $42.4822,200/mo | $41.983,600/mo | $24.263,600/mo | $28.426,600/mo | $23.462,400/mo | $16.62720/mo | $7.211,900/mo | $12.212,400/mo |
| Miami #8 | $69.441,900/mo | $25.194,400/mo | $41.384,400/mo | $54.351,000/mo | $17.93480/mo | $32.2812,100/mo | $38.751,900/mo | $18.642,900/mo | $16.243,600/mo | $2.79170/mo | $17.95590/mo | $8.431,000/mo | $6.741,900/mo |
| Philadelphia #9 | $79.083,600/mo | $36.543,600/mo | $62.582,900/mo | $42.112,400/mo | $51.621,000/mo | $42.9922,200/mo | $33.204,400/mo | $32.745,400/mo | $20.5712,100/mo | $15.632,400/mo | $10.571,300/mo | $9.353,600/mo | $14.953,600/mo |
| Phoenix #10 | $132.741,900/mo | $55.313,600/mo | $83.318,100/mo | $56.301,600/mo | $32.48720/mo | $60.7414,800/mo | $46.442,900/mo | $24.792,400/mo | $28.105,400/mo | $6.99140/mo | $24.951,600/mo | $12.882,400/mo | $5.22880/mo |
| Boston #11 | $60.512,400/mo | $39.372,400/mo | $51.141,600/mo | $42.181,000/mo | $45.75720/mo | $25.9214,800/mo | $28.513,600/mo | $28.602,900/mo | $16.929,900/mo | $16.842,900/mo | $9.481,000/mo | $8.972,900/mo | $10.121,600/mo |
| San Francisco #13 | $100.042,900/mo | $50.544,400/mo | $54.582,400/mo | $32.641,000/mo | $58.32880/mo | $41.5018,100/mo | $43.031,900/mo | $17.572,400/mo | $19.715,400/mo | $14.99480/mo | $17.65260/mo | $11.121,300/mo | $4.341,000/mo |
| Detroit #14 | $64.871,300/mo | $44.272,900/mo | $37.641,600/mo | $76.021,900/mo | $25.37390/mo | $32.4714,800/mo | $42.134,400/mo | $44.842,900/mo | $18.615,400/mo | $19.66880/mo | $7.29390/mo | $10.281,900/mo | $11.211,900/mo |
| Seattle #15 | $103.811,900/mo | $51.656,600/mo | $53.152,400/mo | $60.821,300/mo | $64.54720/mo | $60.5314,800/mo | $42.062,400/mo | $19.702,900/mo | $32.436,600/mo | $35.141,600/mo | $10.95110/mo | $10.532,400/mo | $7.971,600/mo |
| Minneapolis #16 | $92.571,600/mo | $43.344,400/mo | $53.482,400/mo | $31.611,000/mo | $78.69480/mo | $44.6418,100/mo | $26.761,900/mo | $20.032,400/mo | $30.595,400/mo | $31.091,900/mo | $20.78320/mo | $5.811,900/mo | $7.68720/mo |
| Tampa #17 | $108.181,900/mo | $79.012,900/mo | $61.748,100/mo | $65.112,400/mo | $45.32720/mo | $46.1218,100/mo | $35.304,400/mo | $31.335,400/mo | $45.798,100/mo | $10.12720/mo | $17.511,600/mo | $11.741,900/mo | $10.233,600/mo |
| San Diego #18 | $106.01880/mo | $52.248,100/mo | $46.772,400/mo | $45.28590/mo | $53.97480/mo | $49.458,100/mo | $47.861,000/mo | $18.49720/mo | $22.232,900/mo | $30.02260/mo | $27.27140/mo | $13.44590/mo | $5.32720/mo |
| Denver #19 | $125.681,600/mo | $68.902,400/mo | $72.762,900/mo | $67.891,300/mo | $40.21590/mo | $62.2212,100/mo | $39.291,900/mo | $19.022,400/mo | $38.315,400/mo | $27.851,600/mo | $8.06140/mo | $11.481,900/mo | $7.39720/mo |
| Orlando #20 | $73.131,000/mo | $81.202,900/mo | $65.534,400/mo | $57.901,600/mo | $52.57480/mo | $40.5212,100/mo | $31.602,900/mo | $33.823,600/mo | $27.596,600/mo | $4.69210/mo | $16.301,000/mo | $8.291,900/mo | $7.344,400/mo |
| Charlotte #21 | $97.461,600/mo | $41.552,400/mo | $33.912,400/mo | $48.87720/mo | $43.41590/mo | $42.079,900/mo | $39.751,900/mo | $31.911,300/mo | $26.424,400/mo | $16.28880/mo | $11.38590/mo | $12.381,000/mo | $11.751,600/mo |
| Baltimore #22 | $87.781,600/mo | $50.914,400/mo | $63.701,300/mo | $73.45480/mo | $57.41320/mo | $47.238,100/mo | $39.641,300/mo | $39.331,300/mo | $22.933,600/mo | $19.88720/mo | $14.99390/mo | $12.60880/mo | $11.771,000/mo |
| St. Louis #23 | $86.681,000/mo | $41.192,900/mo | $49.081,600/mo | $26.17720/mo | $39.60390/mo | $37.718,100/mo | $36.062,400/mo | $18.631,300/mo | $26.433,600/mo | $18.49720/mo | $9.02480/mo | $5.77720/mo | $8.51880/mo |
| San Antonio #24 | $109.41880/mo | $57.191,000/mo | $73.131,900/mo | $72.75590/mo | $65.70260/mo | $58.526,600/mo | $40.992,400/mo | $16.751,300/mo | $31.072,400/mo | $19.66260/mo | $13.73260/mo | $7.07720/mo | $8.36720/mo |
| Austin #25 | $125.311,300/mo | $57.321,900/mo | $51.442,900/mo | $37.19880/mo | $31.87480/mo | $50.369,900/mo | $43.341,900/mo | $10.621,600/mo | $35.222,900/mo | $12.73210/mo | $24.37320/mo | $5.561,000/mo | $14.92880/mo |
| Portland OR #26 | $107.781,000/mo | $45.401,600/mo | $62.921,300/mo | $57.85480/mo | $51.81320/mo | $48.038,100/mo | $34.721,600/mo | $36.201,600/mo | $25.883,600/mo | $13.98720/mo | $15.5470/mo | $13.911,000/mo | $7.411,600/mo |
| Sacramento #27 | $79.86880/mo | $34.951,900/mo | $57.982,400/mo | $30.06590/mo | $58.07590/mo | $45.058,100/mo | $45.392,400/mo | $18.581,300/mo | $28.083,600/mo | $29.55390/mo | $18.23320/mo | $6.641,000/mo | $10.09720/mo |
| Pittsburgh #28 | $45.551,300/mo | $38.631,000/mo | $33.671,000/mo | $37.68590/mo | $35.80260/mo | $27.509,900/mo | $21.801,900/mo | $34.051,900/mo | $12.684,400/mo | $10.55590/mo | $6.13320/mo | $6.761,000/mo | $10.45720/mo |
| Las Vegas #29 | $91.47480/mo | $36.591,300/mo | $80.461,900/mo | $29.21140/mo | $75.02720/mo | $70.793,600/mo | $51.52720/mo | $8.70260/mo | $25.691,600/mo | $100.5920/mo | $27.95140/mo | $20.61390/mo | $12.93720/mo |
| Cincinnati #30 | $107.311,300/mo | $56.91880/mo | $41.031,600/mo | $40.101,000/mo | $35.81590/mo | $42.218,100/mo | $43.001,300/mo | $34.521,900/mo | $25.982,900/mo | $6.34590/mo | $9.74260/mo | $7.56880/mo | $12.40720/mo |
| Kansas City #31 | $54.781,000/mo | $63.741,000/mo | $48.591,300/mo | $34.37720/mo | $50.29390/mo | $39.966,600/mo | $38.221,900/mo | $23.031,300/mo | $32.202,900/mo | $20.33590/mo | $9.43260/mo | $7.96720/mo | $7.23590/mo |
| Columbus OH #32 | $69.67720/mo | $93.12880/mo | $35.241,600/mo | $61.18880/mo | $67.18260/mo | $48.265,400/mo | $44.681,300/mo | $25.371,900/mo | $23.142,400/mo | $17.06320/mo | $7.91210/mo | $9.77880/mo | $21.341,000/mo |
| Indianapolis #33 | $91.311,000/mo | $56.482,400/mo | $47.282,400/mo | $34.561,600/mo | $62.13880/mo | $57.798,100/mo | $33.911,600/mo | $28.902,400/mo | $22.022,900/mo | $10.27590/mo | $6.90320/mo | $8.59880/mo | $13.20590/mo |
| Nashville #34 | $94.451,000/mo | $39.681,600/mo | $39.991,600/mo | $25.91880/mo | $36.93590/mo | $34.546,600/mo | $37.131,600/mo | $22.151,600/mo | $20.662,900/mo | $8.905,400/mo | $13.26480/mo | $10.05720/mo | $15.041,000/mo |
| Cleveland #35 | $69.251,600/mo | $31.142,900/mo | $43.681,300/mo | $37.971,000/mo | $29.51390/mo | $32.4012,100/mo | $26.791,900/mo | $30.862,900/mo | $19.374,400/mo | $11.35880/mo | $3.85320/mo | $6.701,300/mo | $17.362,900/mo |
| Virginia Beach #37 | $107.061,300/mo | $54.86590/mo | $53.581,000/mo | $51.46320/mo | $48.15210/mo | $54.645,400/mo | $35.271,000/mo | $45.40590/mo | $29.892,400/mo | $15.25480/mo | $27.80320/mo | $6.78480/mo | $15.381,000/mo |
| Jacksonville #38 | $92.98720/mo | $81.34720/mo | $68.191,600/mo | $40.78720/mo | $96.90260/mo | $40.245,400/mo | $30.351,300/mo | $33.241,000/mo | $33.222,900/mo | $8.75390/mo | $8.45480/mo | $12.60590/mo | $11.341,300/mo |
| Providence #39 | $65.30480/mo | $55.93320/mo | $24.48720/mo | $45.80260/mo | $25.30210/mo | $33.443,600/mo | $25.321,000/mo | $25.85880/mo | $17.581,900/mo | $14.58260/mo | $8.50210/mo | $7.69590/mo | $12.99590/mo |
| Raleigh #40 | $85.61880/mo | $60.521,900/mo | $55.671,600/mo | $46.791,000/mo | $35.07590/mo | $36.048,100/mo | $31.351,600/mo | $22.771,900/mo | $32.034,400/mo | $19.20720/mo | $7.99390/mo | $6.341,300/mo | $15.222,400/mo |
| Milwaukee #41 | $63.02480/mo | $35.291,300/mo | $49.18880/mo | $40.42480/mo | $22.56210/mo | $33.235,400/mo | $23.451,000/mo | $29.521,600/mo | $25.182,900/mo | $18.74720/mo | $6.38110/mo | $4.64880/mo | $6.58390/mo |
| Oklahoma City #42 | $91.81210/mo | $62.12880/mo | $50.411,300/mo | $37.10320/mo | $39.49390/mo | $43.494,400/mo | $46.631,300/mo | $22.571,000/mo | $22.421,900/mo | $9.5150/mo | $8.50210/mo | $15.42320/mo | $1.17210/mo |
| Louisville #43 | $90.75260/mo | $50.43880/mo | $60.15880/mo | $62.60480/mo | $59.13210/mo | $56.513,600/mo | $33.671,000/mo | $32.33880/mo | $29.891,900/mo | $13.01260/mo | $16.74390/mo | $8.57390/mo | $15.66590/mo |
| Richmond #44 | $95.33320/mo | $44.51390/mo | $54.75720/mo | $41.66210/mo | $50.38260/mo | $39.383,600/mo | $30.26880/mo | $22.55720/mo | $22.671,900/mo | $17.18390/mo | $8.88140/mo | $7.16480/mo | $15.761,300/mo |
| Memphis #45 | $79.26320/mo | $57.15320/mo | $28.30880/mo | $32.44210/mo | $48.25260/mo | $52.282,400/mo | $30.31720/mo | $14.05590/mo | $31.441,300/mo | $8.2550/mo | $10.76210/mo | $11.34260/mo | $3.72320/mo |
| Salt Lake City #46 | $96.961,300/mo | $33.742,400/mo | $75.131,900/mo | $64.69480/mo | $43.72590/mo | $52.098,100/mo | $30.191,900/mo | $21.401,300/mo | $26.203,600/mo | $23.51480/mo | $10.08210/mo | $15.101,000/mo | $7.48480/mo |
| Fresno #47 | $82.37140/mo | $15.061,000/mo | $30.89720/mo | $50.91170/mo | $32.5190/mo | $38.281,900/mo | $39.14720/mo | $13.73390/mo | $15.551,300/mo | $9.6120/mo | $1.93210/mo | $9.38260/mo | $6.12320/mo |
| Birmingham #48 | $57.30880/mo | $58.06480/mo | $39.431,300/mo | $36.87390/mo | $33.59260/mo | $41.375,400/mo | $28.651,300/mo | $24.07720/mo | $24.302,400/mo | $9.60210/mo | $10.86210/mo | $6.77390/mo | $7.94880/mo |
| Grand Rapids #49 | $58.84590/mo | $33.051,000/mo | $25.77720/mo | $44.31590/mo | $41.58110/mo | $27.785,400/mo | $25.871,300/mo | $40.811,000/mo | $22.612,400/mo | $14.07590/mo | $2.46210/mo | $5.76720/mo | $11.57590/mo |
| Hartford #50 | $53.681,600/mo | $39.29720/mo | $27.941,000/mo | $36.43480/mo | $18.23390/mo | $32.478,100/mo | $28.991,000/mo | $25.901,600/mo | $14.172,900/mo | $15.07590/mo | $7.39480/mo | $4.46880/mo | $11.90720/mo |
Download the data
home-service-cpc-2026.csv (1,326 rows: 26 keywords × 51 markets, including the three markets kept out of the medians). Columns: trade, keyword, near_me, metro, google_dma, dma_location_code, census_2025_msa_rank, census_msa, in_report_medians, cpc_usd, monthly_searches, thin_volume, top_of_page_bid_low_usd, top_of_page_bid_high_usd, competition.
License: CC BY 4.0. Free to use, share and adapt, including commercially, with credit to Pinnacle Technologies Group and a link to this page.
Methodology
- Source. Google Ads Keyword Planner estimates via the DataForSEO API, pulled October 11, 2026. Google Search only, English, no search partners.
- Period. Monthly data from September 2025 to August 2026, the latest 12 months Google reported on the pull date.
- Keywords. 13 trade keywords (ac repair, deck builder, electrician, emergency plumber, garage door repair, hvac repair, landscaping, pest control, plumber, pool builder, pressure washing, roof repair, roofer) and the same 13 with “near me” added. 26 in total.
- Markets. The 50 largest metropolitan statistical areas in the US Census Bureau’s Vintage 2025 estimates. Google sells local ads by DMA region, so we used the DMA that contains each metro. Riverside-San Bernardino falls inside the Los Angeles DMA and San Jose inside the San Francisco-Oakland-San Jose DMA, so the 50 metros map to 48 markets.
- Cost per click. Google’s estimate of the average amount advertisers paid for one click on an ad for that exact keyword in that market.
- Medians. Each trade’s figure is the median across the 48 markets. National figures are Google’s own US-wide numbers.
- Exclusions. 2 of 1,248 market-keyword cells had no CPC estimate and are left out. Buffalo, Tucson and Tulsa were in the first pull but rank 51st to 53rd in the Census list, so they are in the CSV but not in the medians or the index.
- Low-volume cells. 249 of 1,246 cells have fewer than 500 searches a month. They stay in the medians but are shaded in the tables, left out of the chart ranges and never used as headline examples.
- Price index. For each market, the median across 13 trades of (market CPC ÷ trade median). Recomputing it with only 500+ search cells leaves Denver first and Pittsburgh last.
Limitations
- These are Google’s estimates, not invoices. What one advertiser pays depends on its bids, ad quality, match types, schedule and competition on the day.
- Each figure is for the exact keyword. Advertisers usually buy many close variants, which can price differently.
- A DMA is usually larger than the metro it is named after, so a market’s figure covers its surrounding towns too.
- Figures are 12-month averages. They do not show seasonal swings within the year.
- Google Search ads only. Local Services Ads, Maps ads and social ads are not included.
- A click is a visit, not a lead or a booked job. This report does not measure cost per lead.
How to cite
Pinnacle Technologies Group, “What a home-service click really costs in 2026,” October 11, 2026, https://pinnacletechnologies.ai/research/home-service-click-costs-2026/
Data and charts: CC BY 4.0. Please credit Pinnacle Technologies Group and link to this page.
Media contact
Press: Pinnacle Technologies Group
Email: info@pinnacletechnologies.aiPhone: (904) 822-4733
Available for interviews and custom cuts of the data for a specific trade or city.
FAQ
How much does a Google Ads click cost for a home-service business in 2026?
It depends on the trade. Across the 48 ad markets that cover the 50 largest US metros, the median click ranges from $1.40 for “pressure washing” to $86.59 for “emergency plumber”. “Plumber” is $35.97, “ac repair” is $45.95 and “electrician” is $18.35.
Which city has the most expensive home-service ad clicks?
Denver, with an index of 1.49, meaning its clicks run 49% above the typical market across 13 trades. Tampa (1.40), Salt Lake City (1.34) and Phoenix (1.33) follow.
Which city has the cheapest home-service ad clicks?
Pittsburgh, with an index of 0.68. Memphis (0.71), Cleveland (0.72) and Fresno (0.73) are next.
Do “near me” searches cost more?
Usually, but not by much. The “near me” click has a higher median in 11 of 13 trades. Pressure washing is the big exception: $1.40 for the base keyword and $10.34 with “near me”.
Is cost per click the same as cost per lead?
No. A click is one visit to your site. Only some clicks call or fill in a form, so a lead costs the click price divided by the share of clicks that become leads.
Where does this data come from?
Google Ads Keyword Planner estimates, pulled through the DataForSEO API on October 11, 2026, for 26 keywords in 48 Google ad markets (DMAs) plus the US as a whole. The figures cover September 2025 to August 2026.
See where your own leads leak
Click prices are only half the cost. The other half is what happens to the calls and forms those clicks produce. The free Lead Leak Report checks your site and shows where leads get lost.
Get the free Lead Leak Report
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